SELMLabs — Innovation Division

Got an Idea? We'll Build It.

From napkin sketch to market-ready product. We take your vision and turn it into a real, working, revenue-generating tech product — fast.

15+ products launched
4-week MVP possible
Equity options available

Watch: How We Built a SaaS MVP in 6 Weeks

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What We Build

From Concept to Product in Record Time

We're not an outsourcing shop. We're your co-founders for the build phase.

Rapid Prototyping

Idea → Clickable Prototype in 1-2 Weeks

We turn your idea into a clickable, testable prototype in Figma — so you can validate with real users, pitch investors, and refine before spending money on development.

  • Interactive Figma prototype
  • User flow mapping
  • Investor pitch-ready
  • Feedback testing included

MVP Development

Launch a Working Product in 4-8 Weeks

The features that matter. Nothing else. We build lean MVPs that let you validate your market, get early users, and iterate based on real data — not assumptions.

  • Core features only (fast to market)
  • User auth & onboarding
  • Admin dashboard
  • Analytics from day one

SaaS Platforms

Multi-Tenant, Subscription-Based Products

Full SaaS architecture — subscription billing, multi-tenant databases, API gateways, user management, and the infrastructure to scale from 10 to 10,000 users.

  • Stripe / Paystack billing
  • Multi-tenant architecture
  • REST or GraphQL APIs
  • Auto-scaling infrastructure

API & Integration Development

Connect Anything to Everything

Custom APIs, third-party integrations, payment gateways, CRM connectors — we make your product talk to the tools your business already uses.

  • RESTful & GraphQL APIs
  • Payment gateway integration
  • CRM / ERP connectors
  • Webhook automation
Products We've Built

Real Products, Real Users, Real Revenue

Founder Stories

What Founders Say After We Build Their Product

"I had an idea and a Google Doc. SELMLabs turned it into a working platform in 7 weeks. We made ₦2.4M in our first month. These guys don't just build — they think like co-founders."

Olumide BakareFounder, ChopNow

"Other agencies quoted me 6 months and $50K. SELMLabs delivered a better product in 8 weeks for a fraction of that. The prototype alone helped me raise my pre-seed round."

Aisha BelloCo-founder, FarmLink Connect

"The learning platform they built handles 2,000+ students seamlessly. The architecture is solid, the UX is clean, and they set up analytics so I know exactly what's working."

Dr. Ngozi EzeFounder, LearnHub Africa
Our Lab Process

From Idea to Product in 5 Phases

01

Product Discovery

We define your target market, core features, competitive advantage, and business model. You leave with a product roadmap — even if you don't hire us.

02

Prototype & Validate

Interactive Figma prototype you can test with real users. We run validation sessions and refine based on feedback before writing code.

03

Build MVP

We build the core product in 2-week sprints with weekly demos. You see progress every step — no black box development.

04

Launch & Measure

We deploy, set up analytics, configure monitoring, and help you onboard your first users. Data-driven from day one.

05

Iterate & Scale

Based on user data, we add features, optimize performance, and scale infrastructure. Your product gets better every week.

Lab Pricing

Build What You Need, At Your Budget

Starting points. Every product is custom-scoped. Payment plans and equity options available.

Prototype

Clickable prototype to validate your idea and pitch investors.

$1,500starting
1-2 weeks Design only
  • What you get:
  • Interactive Figma prototype
  • User flow & wireframes
  • Up to 15 screens
  • User testing session
  • Investor-ready presentation
  • All design files
Start Prototyping

Full Product

Complete platform with advanced features, APIs, and scale-ready architecture.

$8,000starting
8-14 weeks Enterprise
  • Everything in MVP, plus:
  • Advanced features & workflows
  • Custom API development
  • Multi-tenant / SaaS architecture
  • Mobile app (iOS + Android)
  • DevOps & CI/CD pipeline
  • Load testing & optimization
  • 90 days support + priority SLA
Build Full Product

Custom / Equity

Budget tight? Got a world-changing idea? Let's find a way to make it happen.

Let's Talk
Flexible Your terms
  • Flexible options:
  • Equity / revenue-share deals
  • Phased build (pay per sprint)
  • Technical co-founder arrangement
  • Prototype-only to raise funding
  • Student & NGO pricing
  • Pay-as-you-go development
  • No idea too early-stage
Pitch Your Idea

All prices in USD. Naira accepted. Equity arrangements available for high-potential startups.

Lab FAQs

Questions Before We Start Building

What's the difference between a prototype and an MVP?

A prototype is a visual demo — clickable screens showing how the product looks and feels. An MVP is a working product with core features that real users can actually use. We build both, and we recommend starting with a prototype to validate before investing in development.

How long does it take to build an MVP?

Most MVPs take 4-8 weeks from kickoff to launch. Simpler products can launch in 4 weeks. Complex platforms with multiple user roles and integrations take 8-14 weeks. We provide exact timelines after understanding your scope.

Do you help with product strategy or just development?

Both. Every SELMLabs project starts with a product discovery session where we define your target market, core features, competitive advantage, and go-to-market plan. We're product partners, not just coders.

Can you build a SaaS platform?

Yes. We've built multi-tenant SaaS platforms with subscription billing (Stripe/Paystack), user management, analytics dashboards, API integrations, and auto-scaling infrastructure. Our Full Product tier is designed for SaaS.

What if my idea needs funding first?

We can build a prototype or pitch deck to help you raise funding. We also offer equity/revenue-share arrangements for promising startups with strong founding teams. Talk to us — we love backing ideas with potential.

Who owns the code?

You do. 100%. All source code, designs, documentation, and assets are transferred to you upon project completion. We never hold your code hostage.

Got an Idea That
Deserves to Exist?

Book a free product consultation. We'll help you define scope, estimate costs, and create a roadmap — whether you build with us or not.